:root{--bg: #f7f4ef;--bg-alt: #efebe3;--ink: #1a1918;--ink-2: #4a4844;--ink-3: #6d6a64;--rule: #d9d3c7;--accent: #d97035;--accent-ink: #ffffff;--measure: 68ch;--radius: 2px;--step-0: clamp(1rem, .96rem + .2vw, 1.0625rem);--step-1: clamp(1.125rem, 1.05rem + .4vw, 1.25rem);--step-2: clamp(1.375rem, 1.2rem + .8vw, 1.625rem);--step-3: clamp(1.75rem, 1.4rem + 1.6vw, 2.25rem);--step-4: clamp(2.25rem, 1.7rem + 2.6vw, 3.25rem);--step-5: clamp(2.75rem, 2rem + 3.6vw, 4.5rem);--page-pad-x: clamp(1.25rem, 4vw, 2.5rem);--section-pad-y: clamp(4rem, 8vw, 7rem)}*,*:before,*:after{box-sizing:border-box}html{-webkit-text-size-adjust:100%}body{margin:0;background:var(--bg);color:var(--ink);font-family:Inter,-apple-system,BlinkMacSystemFont,Segoe 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var(--page-pad-x);display:flex;justify-content:space-between;align-items:baseline;font-size:.9rem;color:var(--ink-2)}.masthead .name{font-weight:500;letter-spacing:.01em;color:var(--ink-2);text-decoration:none}.masthead nav a{color:var(--ink-3);text-decoration:none;margin-left:1.25rem;font-size:.85rem}.masthead nav a:hover{color:var(--accent)}@media(max-width:460px){.masthead nav{display:none}}.hero{padding-block:clamp(4rem,10vw,9rem) clamp(3.5rem,8vw,7rem)}.hero__question{font-size:var(--step-5);font-weight:600;letter-spacing:-.035em;line-height:1.02;max-width:22ch;margin-bottom:1.75rem;color:var(--ink)}.hero__lede{font-size:var(--step-2);line-height:1.45;color:var(--ink-2);max-width:40ch;font-weight:400;letter-spacing:-.005em;margin-bottom:1rem}.hero__lede strong{font-weight:500;color:var(--ink)}.hero__cta{margin-top:2.25rem;display:flex;flex-wrap:wrap;gap:1.5rem;align-items:center}.btn{display:inline-block;background:var(--ink);color:var(--bg);padding:.95rem 1.5rem;text-decoration:none;font-weight:500;font-size:1rem;border-radius:var(--radius);transition:background .18s ease,transform .12s ease;border:1px solid var(--ink)}.btn:hover{background:var(--accent);border-color:var(--accent);color:#fff}.btn:active{transform:translateY(1px)}.btn--ghost{background:transparent;color:var(--ink);border-color:var(--ink)}.btn--ghost:hover{background:var(--ink);color:var(--bg)}.cta-note{font-size:.92rem;color:var(--ink-3)}.section h2{font-size:var(--step-3);max-width:24ch;margin-bottom:2rem}.section>.wrap>.lede,.section>.wrap--narrow>.lede{font-size:var(--step-1);color:var(--ink-2);max-width:54ch;margin-bottom:2.25rem}.familiar ul{list-style:none;padding:0;margin:0;display:grid;gap:1rem;max-width:54rem}.familiar li{padding:1rem 0 1rem 2rem;border-top:1px solid var(--rule);position:relative;color:var(--ink);font-size:var(--step-1);line-height:1.45}.familiar li:last-child{border-bottom:1px solid var(--rule)}.familiar li:before{content:"—";position:absolute;left:0;top:1rem;color:var(--accent);font-weight:600}.reframe__headline{font-family:"Instrument Serif",Times New Roman,serif;font-weight:400;font-size:clamp(2.5rem,1.8rem + 4vw,4.25rem);line-height:1.05;letter-spacing:-.015em;color:var(--ink);max-width:20ch;margin-bottom:2rem;font-style:italic}.reframe p{font-size:var(--step-1);color:var(--ink-2);max-width:54ch}.reframe p strong{color:var(--ink);font-weight:600}.frames{display:grid;gap:clamp(3rem,6vw,5rem)}.frame{display:grid;gap:1.25rem;grid-template-columns:1fr;max-width:60rem}@media(min-width:820px){.frame{grid-template-columns:11rem 1fr;gap:2rem 3rem;align-items:baseline}}.frame__num{font-family:"Instrument Serif",serif;font-size:2.25rem;font-style:italic;color:var(--accent);line-height:1;letter-spacing:-.02em}.frame__num small{display:block;font-family:Inter,sans-serif;font-size:.72rem;font-style:normal;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-top:.5rem;font-weight:500}.frame__body h3{font-size:var(--step-2);margin-bottom:1rem;max-width:30ch;color:var(--ink)}.frame__body .pain{color:var(--ink-2);font-size:var(--step-0);margin-bottom:1.25rem;max-width:58ch}.frame__body .shift{color:var(--ink);font-size:var(--step-1);line-height:1.5;max-width:58ch;border-left:2px solid var(--accent);padding-left:1.25rem}.frame__body .shift strong{font-weight:600}.quotes{margin-top:3rem;display:grid;gap:1.5rem;grid-template-columns:1fr}@media(min-width:720px){.quotes{grid-template-columns:1fr 1fr}}.quote{padding:1.5rem 1.5rem 1.5rem 1.75rem;background:var(--bg-alt);border-left:2px solid var(--accent);font-size:.98rem;line-height:1.5;color:var(--ink)}.quote p{margin:0 0 .75rem;font-style:italic}.quote cite{display:block;font-style:normal;font-size:.85rem;color:var(--ink-3)}.quote cite a{color:var(--ink-3);text-decoration-color:#6d6a6466}.shapes{display:grid;gap:1.5rem;grid-template-columns:1fr}@media(min-width:720px){.shapes{grid-template-columns:repeat(2,1fr)}}@media(min-width:1080px){.shapes{grid-template-columns:repeat(3,1fr)}}.shape{border-top:1px solid var(--ink);padding:1.5rem 0 0;display:flex;flex-direction:column;gap:.75rem}.shape__num{font-size:.78rem;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}.shape h3{font-size:1.35rem;letter-spacing:-.01em;color:var(--ink)}.shape p{color:var(--ink-2);font-size:.98rem;line-height:1.55;margin:0}.proof__list{list-style:none;margin:0;padding:0;display:grid;gap:0;border-top:1px solid var(--rule)}.proof__list li{padding:1.25rem 0;border-bottom:1px solid var(--rule);display:grid;gap:.35rem;color:var(--ink-2)}@media(min-width:720px){.proof__list li{grid-template-columns:16rem 1fr;gap:1.5rem;align-items:baseline}}.proof__list .label{font-weight:600;color:var(--ink);letter-spacing:-.01em}.proof__list a{color:var(--ink-2)}.faq details{border-top:1px solid var(--rule);padding:1.25rem 0}.faq details:last-of-type{border-bottom:1px solid var(--rule)}.faq summary{cursor:pointer;list-style:none;font-weight:500;font-size:var(--step-1);color:var(--ink);letter-spacing:-.01em;display:flex;justify-content:space-between;align-items:baseline;gap:1rem}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:"+";color:var(--accent);font-weight:400;font-size:1.5rem;line-height:1;transition:transform .2s ease}.faq details[open] summary:after{content:"−"}.faq details>p{margin-top:.75rem;color:var(--ink-2);max-width:58ch}.about{display:grid;gap:2rem}@media(min-width:820px){.about{grid-template-columns:16rem 1fr;gap:3rem;align-items:start}}.about h2{max-width:12ch}.about p{color:var(--ink-2);font-size:var(--step-1);max-width:58ch}.about p strong{color:var(--ink);font-weight:600}.about .meta{font-size:.9rem;color:var(--ink-3);margin-top:1.5rem}.cta-repeat{text-align:left}.cta-repeat h2{font-size:var(--step-4);max-width:18ch;margin-bottom:1.5rem;letter-spacing:-.03em}.cta-repeat p{color:var(--ink-2);font-size:var(--step-1);margin-bottom:2rem}.site-footer{padding:3rem var(--page-pad-x) 3rem;border-top:1px solid var(--rule);background:var(--bg-alt);color:var(--ink-3);font-size:.9rem}.site-footer .wrap{display:grid;gap:2rem}@media(min-width:720px){.site-footer .wrap{grid-template-columns:1fr 1fr;gap:3rem}}.site-footer h4{font-size:.78rem;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);margin-bottom:1rem}.site-footer ul{list-style:none;padding:0;margin:0;display:grid;gap:.5rem}.site-footer a{color:var(--ink-2);text-decoration:underline;text-decoration-color:#4a48444d}.site-footer a:hover{text-decoration-color:var(--accent);color:var(--ink)}.site-footer .colophon{margin-top:2rem;font-size:.82rem;color:var(--ink-3);padding-top:2rem;border-top:1px solid var(--rule);grid-column:1 / -1}.legal main{padding:3rem var(--page-pad-x) 5rem}.legal main>.wrap{max-width:48rem}.legal h1{font-size:var(--step-4);margin-bottom:1.5rem;letter-spacing:-.03em}.legal h2{font-size:var(--step-2);margin:2.5rem 0 .75rem;color:var(--ink)}.legal h3{font-size:var(--step-1);margin:1.5rem 0 .5rem}.legal p,.legal address{color:var(--ink-2);max-width:58ch;font-style:normal}.legal .back{display:inline-block;font-size:.9rem;margin-bottom:2rem;color:var(--ink-3)}.reveal{opacity:0;transform:translateY(14px);transition:opacity .7s ease,transform .7s ease;will-change:opacity,transform}.reveal.is-visible{opacity:1;transform:none}@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}*,*:before,*:after{animation-duration:.001ms!important;transition-duration:.001ms!important}}:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px}::selection{background:var(--accent);color:#fff}