Frame 01 — AI-Transfer Gap
"AI is obviously important. We just don't know how to use it for us."
You've shipped a ChatGPT wrapper nobody uses. Management wants AI in the product by Q3 and hasn't said what problem it solves. The vendor demos keep promising the same three things.
What's actually missing is the bridge — from "AI is capable" to "AI delivers measurable value in your product, on your codebase, maintained by your team". The bridge is engineering, not a platform.